Archive for July, 2008

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Life Insurance Recruiting Ads, Ban them or Burn Them

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by donald yerke

This might sound fabricated coming from someone who beaten the odds. But climbing a ladder without rungs is almost impossible. Oh life insurance selling can become a rewarding career but obstacles cover the entire path. Can you initially overpower a steady flow of objections, improper training, and worthless leads?

Details on how you were snagged into responding to a life insurance opportunity is relatively unimportant. Your all important route to riches is probably just a pipe dream. Does it really hurt the insurance company if you fail? You can get my opinions and analysis in an upcoming article really laying out revealing information. Sit down and evaluate your sales and your sales abilities. Do you have the rare talent and determination to proceed where so many have failed. There is always space available for an exceptional insurance salesperson.

Your own career agency is setting you up for a collapse and failure. Does this sound like quite a shocker? This was calculated while before you were hired, and turns out to be very profitable for the insurance company.

Don’t call me the proclaimed messenger of darkness

I’ve done over 25 years of homework and intense analysis to be correct. Ask the insurance agent manager of the career insurance agency who recruited this question. Just who is to blame for your lack of progress.? He is the one at fault for your failure. The agency manager however always blames the agents.

Whose fault is it? Half or the failure rate can be traced 30% to the new agent. A whopping 70% goes to the career agency, The agent unknowingly falls for the ad and applies for the position. However without closer evaluation, the recruiter should not have hired him. Far too many recruits are “order takers”. While they can complete a sales application form, this is a far from direct selling at a client’s office or home

The largest career agencies tend to use very similar patterns in recruiting, providing company leads, and hands on training to newer salespeople. How can any agent succeed with the figures stacked so high against progressing forward? Obviously the insurance agency is unwilling to accept fault or to make needed corrections.

Let’s look closer at the hiring system. Career agencies hire new agents two ways. The first is a good size ad in the local Sunday newspaper promising lots of income and plenty of benefits. The other is a recruiter hired by the career agency to attend job fairs and similar events to talk to college seniors. The college recruiter probably never sold a single insurance policy. When the career agency runs the newspaper classified ad, the sales manager is the guilty one. He is completely unqualified in the art of determining beforehand if he is hiring a true salesperson.

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July 31 2008 | Insurance | No Comments »

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